Mar 4, 2019

Laura Laine

Laura Laine is a Finnish fashion illustrator who has worked with ShowStudio, Vogue Japan, Vogue Germany, Pantene, Zara, and H&M.

She frequently illustrates women with prominent strands of long hair. Her interest in hair, however, derives little from realistic hairstyles. As Laine explains in a recent interview with Buro247, her intention is to use hair “as this voluminous element in the composition." It weaves into the clothing, billows around the head, and moves in engaging ways around the body. See for yourself.

This Rodarte SS16 illustration was part of ShowStudio’s 2015 A Beautiful Darkness exhibition.

This specially commissioned illustration, called It's Only a Game, was created for ShowStudio’s 2011 Illustrating McQueen project. 
It paid homage to a selection of fashion designer Alexander McQueen's most pivotal designs.

The sinuous and effusive strands lead one to associate Laine’s work with whimsy and delight. But the distorted and twisted lines also have a darkness that are reminiscent of Aubrey Beardsley and Harry Clarke. The long hair donning the women in Laine's illustrations is not just a compositional and stylistic device; it is a signature element of her work.

Left: Fall 2014 - Marni for ShowStudio | Right: Illustration from in Espoo Museum of Modern Art’s For Fashion’s Sake May 3 – September 3, 2017

Both illustrations are from an editorial for Muse Mag circa 2011.

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